THE MAGIC FORMULA?
Images
Selected photography by Dennys-Christian Mamero.
I CRAFT.
ISHME MANOA — AKANA COVER SHOOT
SCROLL
03
Scale
A moving photographic field by Dennys-Christian Mamero.
I CREATE COMPLEX EXPERIENCES AT
SOCCER CASTING 2016
FOREIGN CITY
50 Players expected
80 successfully captured on photo and video
Here were the challenges
and my Solutions.
THE TASK
Make a schedule.
WHAT I DID
Build an online booking system.
Make everyone complete a form,
including a selfie,
before or on arrival,
and sync every appointment
to the calendars used on set.
Who was in front of me
picture, age, location, position and level
was available even while shooting.
Notes could be added in real time,
and post-production already knew
who was who.
THE TASK
Tell models
to bring
soccer clothes.
WHAT I DID
Convince the client to supply every outfit in every size,
multiples of S and M, goalkeeper kits, shoes
and a lot of underwear.
A uniform visual language makes comparison easier and keeps competitor brands out of frame. Enough duplicates kept three to five players ready at once.
And a surprising number of soccer players don't wear underwear.
THE TASK
Prepare catering.
WHAT I DID
They're athletes.
Feed them like athletes.
THE TASK
Plan a walkthrough.
WHAT I DID
Design it for the crowd I expect,
not the number on paper.
Saturday attendance more than doubled.
A casting studio is a destination. A familiar soccer venue isn’t.
THE TASK
Find
the right
players.
WHAT I DID
Map the world's best-known players
and ask at the same time:
Could anyone here double for them?
Body doubles are rare.
If the opportunity is there, build that option into the casting too.
THE TASK
Take digitals
and a video
in action.
WHAT I DID
Build a routine around
position and skill.
Ask each player what they can do,
then record it
—
including things
nobody asked for.
A client cannot request evidence they don't yet know they'll need.
The casting should answer tomorrow's questions too.
THE TASK
Take pictures and videos.
WHAT I DID
Take notes on every person during the casting.
Have everyone else do the same.
Then, over dinner,
ask what and who they still remember
and add that to the client's record.
Live impressions and remembered impressions are different signals.
When several people independently remember the same person or skill afterwards, that overlap matters.
THE TASK
Sort and edit the material.
WHAT I DID
Design a workflow
so processing happens behind me
while I'm still shooting.
When the last piece of equipment is packed,
the work is done.
THE TASK
Plan dinner.
WHAT I DID
Find a restaurant next to a laundromat
that accommodates every allergy
and dietary restriction.
Wash and dry the clothes while we eat.
THE SOLUTIONS
NOBODY SAW.
- SOCIAL BEHAVIOR.
- TECHNOLOGY.
- PHOTOGRAPHY.
- LOGISTICS.
- CLIENT PSYCHOLOGY.
- DATA.
- WARDROBE.
- GEOGRAPHY.
- NUTRITION.
They look unrelated.
They weren't.
I think in decades.
And across
several levels
at once.
I see opportunity beyond constraints.
I calculate for personality, cultural identity, technology, outside perception, lifestyle choices, resources, skills, ambitions, social interaction and health.
I design for their connections — and for their consequences.
Identities
World 01 — NCM
NCM — brand identity, website and social media campaign design by Dennys-Christian Mamero.
01 / NCM MODEL SCOUTING AGENCY
World 03 — Vanilla Sand
03 / VANILLA SAND FASHION / MATERIAL / LIFESTYLE
World 04 — FeuerwehrMuseum
FeuerwehrMuseum Schleswig-Holstein — Ausstellungsgestaltung, visuelle Kommunikation und Kampagnen von Dennys-Christian Mamero.
04 / FEUERWEHRMUSEUM CAMPAIGN / EXHIBITION / PUBLIC SPACE
World 05 — XO
INTERNATIONAL MODEL SCOUTING AGENCY
Selected clients & collaborations
Selected clients and collaborations.
and then I get bored and make
Music
ANOTHER WORLD.
ONE SOURCE.
I’ve never been particularly good at staying in one discipline.
photography, design, communication, technology, business, education, branding, music and strategy
My work has taken me through
Eventually I realized
The connections
were
The specialization.
I look for patterns,
connect things that are usually considered separately,
and design strategies & systems
around what something could become
— not only what it is today.
I’m especially interested in
People, Perception, Culture
and
how decisions
made now
shape possibilities
years from now.
I work wherever an interesting problem takes me.
Designing STRATEGY, SYSTEMS & PERCEPTION.
ACROSS DISCIPLINES. ACROSS TIME.
